Truline RV is located in Spokane, Washington and has an exclusive clientele from throughout the United States. You can eat off the shop floor. The tools lay on shop surfaces like a surgeons tools in an operating room. Temperature controlled rooms house exotic woods. If you can imagine it, Truline RV can build it.
At the same time, the owner had shot volumes of photographs. When he began his initial website, it was not a scalable solution with a plan. So the site didn’t represent what Truline RV was all about.
Barking Toad Media created a site that visually represented the quality, elegance and organization of the clients facility. Navigation was logical and scalable. All the content was rewritten with keywords and phrases to match the SEO/SEM program. The owner wanted to be able to add galleries, stories and other ideas on a whim without having to maintain a webmaster. Additionally, the site features the latest social networking software.
The original URL was TrulineRV.com. On launch, it was changed to TrulineCustomRV.com as part of the overall SEO program. Within 30 days, the site was indexed at 450% of the previous site. The owner was nervous to abandon his original site – taking pride and wanting the highest quality in all aspects of his business. Within days, his phone was ringing about the new site and he had a web property that matched the quality of his work. The site was responsible for closing its first deal within 72 hours of launch.
- Website Implementation
- SEO / SEM
- Public Relations
- Best Practices